He lent his craft to leading global brands in Lebanon, such as Spinneys, Hyundai, Credit Libanais, and Danway Iceberg. ![]() He started his career in advertising, working for clients that include LG, KUDU, and Jawwi TV, as well as many ministries in Saudi Arabia. She is currently the lead creative for the digital wing at BBDO, which has been a hotbed of marketing activity, in the midst of a global pandemic.Įly brings over 14 years of experience in Creative Art Direction, Media & Advertising gaining considerable exposure to a diverse diaspora of clients in the GCC. Her strength lies in creating digitally powered, culturally relevant stories fueled by empathy and compassion. She was also recently featured on LBBonline’s Uprising series as well as Young Creative Council’s BadassGal. Her work spans across several brand portfolios including PepsiCo, Unilever, Reckitt Benckiser among others and has been recognized at International Award shows such as Spikes Asia, Dubai Lynx, MENA Cristals and Effies. ![]() In a short span of 4 years, she's a Fulbright alum from Northwestern Medill, co-founded Solo: a travel app, and is one of the youngest award-winning Associate Creative Directors in Pakistan, with #ChangeTheClap as her most notable campaign. An accidental career pivot landed her a creative role at BBDO, and the rest as they say, was the 'future'. Pakistan has its fair share of problems Faryal always believed in changing that narrative using the power of storytelling.
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